Leaflet design for a fictive festival, On/off

The mission was to design a programme meant to be printed at low cost and highlighting the festival's specificity. On/off is taking place throughout day and night, therefore its communication relies on this contrast. I came up with a leaflet design relying on folding a paper with high contrast between its two sides. It presents the programme while playfully displaying the daytime events on the neon side, and the night events on the white side. Folded, the leaflet reveals the On/off dual identity with a combination of type and folding effects.